The Hasson Company's Director of Relocation & Corporate Services Takes on Real Estate Market with Unique Strategy

Date: May 12, 2008

Patrice Kuchulis, Director of Relocation & Corporate Services for The Hasson Company, recently received national recognition for developing a unique strategy for effectively positioning listings in a soft market to sell quickly.

Earlier this month, Kuchulis spoke on a panel at the 2008 Leading Real Estate Companies of the World® conference about "How to Position a Property to be the Next One to Sell," a topic that she says hits close to home for her personally and is also of vital interest to real estate and relocation professionals.

"I developed this concept when I was a transferee myself and had to relocate and sell my home on three separate occasions in three soft markets across the country," says Kuchulis. "By developing a pricing strategy that 'positioned' my own personal residence to be the next one to sell, I sold my homes in three weeks. When sellers across the country began having difficulty selling with the current market, I decided to 'formalize' my strategy."

According to Kuchulis, pricing properties competitively does not always get them sold in today's market, but positioning them to be the next one to sell maximizes the opportunity for top dollar in the shortest period of time.

"Historically, the longer a property stays on the market, the less the property will sell for," says Kuchulis. "So pricing a property competitively and chasing the market backwards will ultimately cost the seller more than utilizing a positioning pricing strategy backed up by market data."

Kuchulis says a property on the market often needs to be 'positioned' to be the next one to sell, because if there is only one buyer in the next 30 days when the property is fresh on the market, a motivated seller would want to capture that buyer.

"It is a great strategy for all motivated sellers and gives them the best possible opportunity to drive the next buyer in the market to buy their home," she says. "Sellers who are motivated and ready to accept and implement our strategy supported by data, have usually sold their properties in 30 to 45 days. We have sold all our corporate inventory properties using this strategy and many of our agents are using it too."

According to the Regional Multiple Listing Service (RMLS), the average days on market is currently 83 days in the Portland metropolitan area. Positioning a home correctly could reduce days on market significantly.

Kuchulis will also present her strategy about how to position a property in a soft market at the Worldwide Employee Relocation Council's (ERC®) 2008 Global Workforce Symposium in Washington, D.C. in October.

About Hasson Company Realtors

Beginning in 1983 with 12 agents based in Lake Oswego, Ore., The Hasson Company today is the Pacific Northwest's largest independent real estate brokerage with nearly 300 real estate agents in eight branches throughout Oregon and Southwest Washington.

###

For all press inquiries, please contact:
Tania Rain, Marketing Director
Hasson Company Realtors
Phone: 503.534.1522
Email: tania@hasson.com